How Fear is Ruining Your Dinner and Why You Should Celebrate Eating is an endless buffet of food truth.
FOOD FEAR explores:
How politicians have weaponized food
Dietary misinformation—from Oprah to Eisenhower
How the media and cause groups team up to frighten you of your dinner
Fake meat’s challenge to replace real meat
Why more farmers = less food
The price of cheap food
Food gimmicks—from “super foods” to the Non-GMO Verified Project
FOOD FEAR tackles so many topics, you’ll barely have time to say, “pass the butter.” Whether you’re a farmer, a foodie, or somewhere in between, this book is for anyone who eats, and that’s everyone.
— What readers are saying about FOOD FEAR —
“I’ve had the pleasure of hearing Damian speak and thoroughly enjoyed his first book. Damian Mason knows Agriculture and understands trends. He’s put together an enlightening read about the myths surrounding food. This book is pure nourishment.” — Matt Hemphill, Potatoes New Brunswick
“Fast-paced, funny and informative; in Food Fear, Damian Mason fearlessly confronts food myths and sheds light on where agriculture science and smart-farm technology is headed. Great Read!” — Rob Saik, Author of Food 5.0 and CEO of Dot Corporation
“An enlightening read about the reality of food.” — David Fraser, Agriculture Stakeholder Relations & Communications Consultant
"Damian really got this one right! Farmers should show consumers how we care for our animals and how they are raised. Farmers and ranchers work tirelessly for their livestock and the land that sustains them. Showcasing what they continue to do right and how it is done takes the mystery out of it for the consumer!” — Michelle Ganci, Professor of Animal Science, California State University - Fresno
“In the absence of facts, perception becomes reality, and companies everywhere are trying to create a false perception. Thank you for giving us the facts, well done!” — Dave Dufault, VP Simplot AgriBusiness
"In a world where something's good for you one week and bad for you the next, consumers are having a hard time knowing what to believe. With so many opinions out there about food and so many of them with an ax to grind, Damian Mason cuts through the noise and offers some perspective. Food should ease one's stress, not add to it, and Damian reminds us that food is something to be enjoyed." — Jim Dudlicek, editorial director, Progressive Grocer
“Everything you thought you know about eating…was wrong. Damian reviews farming, food fads and food fights of yesterday, today and tomorrow in a quick-hitting and down to earth way. A must-read book for us in agriculture and everyone else who eats it, drinks it and (I probably shouldn’t say it) smokes it.” — John Newton, Chief Economist, American Farm Bureau Federation
"My dad devoured Food Fear. He's now passed it onto one of my brothers. I'm looking forward to getting as many people to read it as possible." — Valerie
“A great read! Normally I get part way through the first chapter and then put a book back, whereas this has good punchy details and makes it compulsive reading!” — Richard W.
“As stated by the author since we all eat, we all are impacted and affected by the trends and production of our food. This is a great high level overview of how food is produced and trends that have impacted and will continue to impact production. One may not agree with every point but every point he raises is well researched, thoughtfully stated and gets one thinking. Highly recommend it.” — G. Goedesky
